What If North Carolina Auto Accident Prevention Experts Took A Page From The Best Web Marketers And “Split Tested”?
Most North Carolina auto accident prevention specialists traffic in “tried and trusted” ideas about auto safety. They focus on improving the structural integrity and “accident readiness” of trucks, cars, and other vehicles. They also focus on improving driver awareness and eliminating bad driver habits.
For instance, we all know that you’re not supposed to drive while DUI or drive while yapping or texting on a mobile phone. We also know that you should drive while alert; read over directions before you head along a new route; and avoid driving near bar districts on Friday and Saturday nights and on snowy roads at night.
Driver education efforts also go towards defining and instilling those “good driver behaviors” in the population. Unfortunately, many of the experts in accident prevention may be missing out on very cool insights from other industries and fields that could help improve auto safety and ultimately reduce the number of serious injury accidents in Charlotte and beyond.
For instance, the world of web marketing may be able to teach accident prevention experts a thing or two. In web marketing, designers often like to do something called “split testing” pages. Basically, you make one or several versions of a website, and then you send traffic to all the sample pages. You then measure what actions visitors take (or fail to take) at these pages and make adjustments over time to evolve better designs.
What if we “split tested” dangerous intersections and other accident prone areas?
Split testing in the real world is obviously harder to do than split testing in the virtual world. You can’t exactly construct three different versions of an intersection and see how they play out. But perhaps accident-modeling experts could use digital modeling to beta test different types of intersections and improve the odds of finding a good design off the bat.
Likewise, perhaps engineers could come up with creative ways to “split test.” For instance, maybe engineers could cycle different types of signage at a particular intersection to see what signage works best in terms of getting drivers’ attention and causing them to take appropriately safe actions.
Of course, as someone who has already been hurt in a North Carolina car accident, you’re probably not particularly curious about split testing or intersection engineering or anything else technical. You just want good help to get compensation.
You want to get clarity on what you can do (and can’t do) to defend your rights and seek justice. Talk to the DeMayo Law team today at (877) 529-1222 to learn more about your legal options and opportunities.
